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New rewards, new look. To launch Bank of America’s Rewards Loyalty Program, we created a campaign that stretched from TV and social to a deep library of stills, giving the brand plenty of ways to show up consistently across every channel.
Bank of America "It's Here"
Production
Production Company: Magna
Director: Haley Elizabeth Anderson
Service Company: 24/7 Spain
Photographer: João Canziani
Photography Rep: Giant Artists
Edit: Parallax
Editor: Grason Caldwell
VFX/Finish: Harbor
Audio: Jason Ryan
Music: "Move On Up" covered by Pickle Music
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